Peter owns and runs Entertainment Insights, a data-driven advisory business helping clients to understand and anticipate entertainment trends and ‘passion points’; and to identify, plan, activate and evaluate entertainment partnerships. Clients include: Samsung, Orange, Vodafone, Verizon, T-Mobile, HP, Microsoft Xbox 360, American Express, Virgin Mobile, Nokia, Hersheys, Bacardi, Smirnoff, Reebok, Heineken, Universal Studios, Fox, Sony Pictures, Disney, Paramount, Warner Bros, MGM, MTV Europe, Channel Five, Discovery Channel, SonyBMG, EMI, V2 Records, IPC, Chrysalis, Cream/Creamfields.

Prior to this Peter ran the $100M VNU/Nielsen Entertainment Information Group - which comprised NRG (National Research Group), BDS (Broadcast Data Systems), EMS (Entertainment Marketing Solutions) and SoundScan. He started his career as a consultant with Booz Allen & Hamilton, and was one of the founding team of Spectrum Strategy Consultants focusing on strategic issues in media, entertainment, information services, telecommunications and the Internet.

Peter has an MBA from INSEAD, and a BA from Oxford University. Peter lives in the Chiltern Hills, England, with his wife and three daughters, and a lot of animals.